About Us

...where fashion meets real life!  Wow...18 years?!?! We could have never imagined where this journey would take us when we opened our first store in De Pere in 2002. Our focus on trendy, affordable clothing & accessories, accompanied by a thoughtful selection of awesome gifts hasn’t changed much over the years...but as our family business grew to multiple hey,daisy! locations, and our very own line of inspirational "must-haves", we know we've been truly blessed to wake up every day still absolutely LOVING what we do (and still LOVING the people we do this with!)

2020 has been quite a year, and our lives and our business (like everything else) are much different than they just LAST year, let alone 18 years ago.  With time to re-think not only our business model but our "why?", we have a renewed focus on getting back to the basics - and committed to bringing you fashion for this "new" real life. Our goal is to be THE place (on-line or in-store) that you know you'll find that super soft tee you put on those mornings when you need to remind yourself that "you've got this", a hoodie that makes you smile every time you put it on because it makes you remember hanging out at the lake, clothes you wear when you're running errands, soccer games, to play dates, just hanging out at home, or an awesome outfit for a special occasion or girls night out...clothes you LOVE to wear when you’re with the ones you LOVE most!

We are beyond grateful for having such loyal customers who have supported hey,daisy! (some since the VERY beginning!).  We LOVE what we do and sincerely thank you for allowing us to continue to do it...THANK YOU for shopping local!!

XOXO -

Rachel & Sarah